TN Hotels & More… became an official Guest Relations Services provider for the Aurora Fashion Week Russia Spring / Summer 13 and developed the initiative of using a revolutionary web-based system – Fashion GPS – which is already well known and reputable in the leading fashion-destinations of the world.
Fashion GPS was created and influenced by design and PR executives from New York, Paris, London and Milan to address the need for efficiency in today’s ever changing fashion industry. TN Hotels & More managed to effectively apply Fashion GPS to AFW’s needs: created a virtual mailing list that is used to send and track invitations, RSVPs, media requests and attendance at fashion events, while simultaneously managed the seating charts and check-in at events.
AURORA FASHION WEEK Russia presented its sixth season of International Fashion Week in Saint-Petersburg Manezhe on October, 15-20, 2012 . AFWR has already become the third largest Fashion Week in Eastern Europe, uniting every time more than 20 thousands professionals and passionate admirers of the fashion-industry. In the last five seasons AFWR was visited by Thom Browne, Costume National, David Koma, Custo Barcelona, Mark Fast and many others. But the prime mission of AURORA FASHION WEEK Russia remains to promote the most talented Russian designers.