This year, a series of negotiations on cooperation between the regular participants took place within the framework of the forum, which once again confirmed the actual usefulness of the event.
The speakers were experts with rich experience in managing hotels of various formats and their departments around the world. Mr. Noll delivered a presentation “Creation of competitive advantages and value of a hotel” which revealed the key factors that trigger competitive advantages in hospitality industry and finally came to the conclusion that “It is not the strategy, but the culture and enabling systems that allow the environment for innovation and strategy creation. If you don’t have the right culture and systems that support it, you won’t be able to achieve any competitive advantage. “Culture eats strategy for breakfast”.